Get Your App Found.
Grow Downloads Organically.
Marketing Graphs delivers data-driven App Store Optimization strategies that boost your app's visibility, improve search rankings, and drive high-quality organic installs on both Google Play and the Apple App Store.
Google Play Store
Apple App Store
ASO is the SEO for Your App, and It's Non-Negotiable.
Over 65% of app downloads come directly from store searches. If your app isn't optimised, you're invisible to the majority of your potential users, no matter how good your product is.
App Store Optimization (ASO) is the process of improving your app's visibility within app stores, optimising its listing to convert browsers into installers, and building the long-term organic presence that reduces your dependence on paid user acquisition.
Everything Your App Needs to Rank & Convert
A complete, end-to-end ASO strategy covering every factor that influences your store ranking and install conversion rate.
Keyword Research & Strategy
We identify the highest-volume, most-relevant keywords your target users are searching for and build a structured keyword strategy around search volume, difficulty, and relevance.
Title, Subtitle & Description Optimisation
We write keyword-rich, compelling app titles, subtitles, and descriptions that are optimised for both the store algorithm and human readers, balancing discoverability with conversion.
Visual Creative Optimisation
Your app icon, screenshots, and preview video are the first thing users see, we provide creative direction and optimisation recommendations that maximise click-through and install rates.
Competitor & Market Analysis
We conduct a deep audit of your top competitors' ASO strategies, uncovering their keyword gaps, creatives, and positioning, so we can identify and exploit opportunities they're missing.
Ratings & Review Strategy
Ratings and reviews are a direct ranking signal in both stores. We help you implement smart review prompting strategies, manage responses, and build a strong review velocity over time.
Ranking Tracking & Monthly Reports
We monitor your keyword rankings, install velocity, conversion rates, and competitor movements, delivering clear monthly reports with insights and updated recommendations every cycle.
App Localization
Expand your app's reach beyond English-speaking markets. We localise your app store listing, title, description, screenshots, and keywords, for multiple languages and regions, unlocking entirely new organic download channels in global markets.
ASO for Google Play & Apple App Store
Each store has its own algorithm, ranking factors, and best practices. We tailor your ASO strategy specifically to each platform.
Google Play Store
3.5 billion+ Android devices worldwide
- App title optimisation (30 characters max)
- Short description with primary keyword focus (80 chars)
- Full description optimisation (4,000 characters)
- Google crawls full descriptions, text content heavily weighted
- Custom store listing experiments (A/B testing built-in)
- Android app category & subcategory optimisation
- Google Play Console keyword tracking & performance
- Feature graphic & promo video optimisation
Apple App Store
1.8 billion+ active Apple devices worldwide
- App name optimisation (30 characters max)
- Subtitle optimisation for secondary keywords (30 chars)
- Keyword field strategy (100 characters, hidden from users)
- In-app purchase names as additional keyword opportunities
- App Store Connect product page optimisation
- iOS category & primary/secondary category selection
- Custom product pages for different audiences
- Preview video & screenshot order optimisation
Go Global. Rank Locally.
Most apps only optimise for English, which means they're invisible to billions of users searching in their native language. App Localization changes that.
We localise your entire app store listing for new markets, not just translating words, but culturally adapting your messaging, keywords, and visuals so your app resonates with local users and ranks in local search results.
What Makes Our ASO Different
We don't just fill in keyword fields, we build a full ASO system that compounds over time and reduces your dependence on paid installs.
Store-Specific Strategies
Google Play and the App Store rank apps differently. We build separate, tailored strategies for each platform, not a copy-paste approach.
Data Over Guesswork
Every keyword decision is backed by real search volume data, competitor analysis, and install conversion metrics, not intuition.
Continuous Optimisation
ASO is never "done". We monitor rankings monthly, update metadata cycles, and adapt to algorithm changes to maintain and grow your visibility.
Creative + Algorithm
We combine technical keyword optimisation with creative asset recommendations, because rankings mean nothing if users don't click and install.
Full Competitor Intelligence
We reverse-engineer what's working for your top competitors and identify the gaps and opportunities they haven't discovered yet.
Transparent Reporting
Clear monthly reports showing keyword ranking changes, impression growth, conversion rate improvements, and install trends over time.
How We Optimise Your App
A proven, repeatable ASO process that drives consistent ranking improvements month after month.
App & Market Audit
Full audit of your current listing, rankings, competitors, and market keyword landscape.
Keyword Research
Identify high-volume, relevant keywords grouped by intent, volume, and ranking difficulty.
Metadata Optimisation
Rewrite title, subtitle, description, and keyword fields with a strategic keyword distribution plan.
Creative Review
Audit icon, screenshots, and preview video with recommendations to improve click-through rates.
Submit & Monitor
Implement changes, submit updates to stores, and begin tracking rankings within 7–14 days.
Monthly Refinement
Analyse results, update keyword strategy, and iterate to continuously grow rankings and installs.
Simple ASO Packages. No Hidden Fees.
Choose the store you need to dominate, or go all-in on both for maximum organic reach and the best value.
Google Play ASO
Full ASO optimisation for your Android app on the Google Play Store, keyword strategy, metadata, creatives, and monthly tracking.
- ✓ Google Play Store Optimisation
- ✓ Keyword Research & Mapping
- ✓ Title & Description Rewrite
- ✓ Short Description Optimisation
- ✓ Competitor Analysis
- ✓ Screenshot & Icon Review
- ✓ Category & Tag Optimisation
- ✓ Monthly Ranking Report
Full Store ASO
Complete ASO coverage for both Google Play and the Apple App Store, our most comprehensive plan for maximum organic growth across all platforms.
- ✓ Google Play + App Store Optimisation
- ✓ Platform-Specific Keyword Strategies
- ✓ Full Metadata Rewrite (Both Stores)
- ✓ iOS Keyword Field Optimisation
- ✓ Creative Assets Review (Both)
- ✓ Cross-Platform Competitor Analysis
- ✓ Ratings & Review Strategy
- ✓ Monthly Reports for Both Stores
- ✓ Priority Support
App Store ASO
Full ASO optimisation for your iOS app on the Apple App Store, keyword field strategy, metadata, creatives, and monthly tracking.
- ✓ Apple App Store Optimisation
- ✓ Keyword Field Strategy (100 chars)
- ✓ App Name & Subtitle Rewrite
- ✓ Description & Preview Text
- ✓ Competitor Analysis
- ✓ Screenshot & Icon Review
- ✓ Category Optimisation
- ✓ Monthly Ranking Report
All prices are in USD · Monthly rolling plans · Contact us if you need a custom or one-time ASO audit.
ASO Experience Across Every App Category
We've optimised apps across all major categories and understand the unique keyword landscape, competition level, and user behaviour in each one.
Frequently Asked Questions
Ready to Grow Your App Organically?
Get a free ASO audit and discover exactly where your app is losing visibility, and how to fix it.
Get Your Free ASO Audit
Fill in your details and our ASO specialists will review your app and get back to you within 24 hours.