Marketing Graphs delivers data-driven App Store Optimization strategies that boost your app's visibility, improve search rankings, and drive high-quality organic installs on both Google Play and the Apple App Store.
Google Play Store
Apple App Store
Over 65% of app downloads come directly from store searches. If your app isn't optimised, you're invisible to the majority of your potential users, no matter how good your product is.
App Store Optimization (ASO) is the process of improving your app's visibility within app stores, optimising its listing to convert browsers into installers, and building the long-term organic presence that reduces your dependence on paid user acquisition.
A complete, end-to-end ASO strategy covering every factor that influences your store ranking and install conversion rate.
We identify the highest-volume, most-relevant keywords your target users are searching for and build a structured keyword strategy around search volume, difficulty, and relevance.
We write keyword-rich, compelling app titles, subtitles, and descriptions that are optimised for both the store algorithm and human readers, balancing discoverability with conversion.
Your app icon, screenshots, and preview video are the first thing users see, we provide creative direction and optimisation recommendations that maximise click-through and install rates.
We conduct a deep audit of your top competitors' ASO strategies, uncovering their keyword gaps, creatives, and positioning, so we can identify and exploit opportunities they're missing.
Ratings and reviews are a direct ranking signal in both stores. We help you implement smart review prompting strategies, manage responses, and build a strong review velocity over time.
We monitor your keyword rankings, install velocity, conversion rates, and competitor movements, delivering clear monthly reports with insights and updated recommendations every cycle.
Expand your app's reach beyond English-speaking markets. We localise your app store listing, title, description, screenshots, and keywords, for multiple languages and regions, unlocking entirely new organic download channels in global markets.
Each store has its own algorithm, ranking factors, and best practices. We tailor your ASO strategy specifically to each platform.
3.5 billion+ Android devices worldwide
1.8 billion+ active Apple devices worldwide
Most apps only optimise for English, which means they're invisible to billions of users searching in their native language. App Localization changes that.
We localise your entire app store listing for new markets, not just translating words, but culturally adapting your messaging, keywords, and visuals so your app resonates with local users and ranks in local search results.
We don't just fill in keyword fields, we build a full ASO system that compounds over time and reduces your dependence on paid installs.
Google Play and the App Store rank apps differently. We build separate, tailored strategies for each platform, not a copy-paste approach.
Every keyword decision is backed by real search volume data, competitor analysis, and install conversion metrics, not intuition.
ASO is never "done". We monitor rankings monthly, update metadata cycles, and adapt to algorithm changes to maintain and grow your visibility.
We combine technical keyword optimisation with creative asset recommendations, because rankings mean nothing if users don't click and install.
We reverse-engineer what's working for your top competitors and identify the gaps and opportunities they haven't discovered yet.
Clear monthly reports showing keyword ranking changes, impression growth, conversion rate improvements, and install trends over time.
A proven, repeatable ASO process that drives consistent ranking improvements month after month.
Full audit of your current listing, rankings, competitors, and market keyword landscape.
Identify high-volume, relevant keywords grouped by intent, volume, and ranking difficulty.
Rewrite title, subtitle, description, and keyword fields with a strategic keyword distribution plan.
Audit icon, screenshots, and preview video with recommendations to improve click-through rates.
Implement changes, submit updates to stores, and begin tracking rankings within 7–14 days.
Analyse results, update keyword strategy, and iterate to continuously grow rankings and installs.
Choose the store you need to dominate, or go all-in on both for maximum organic reach and the best value.
Full ASO optimisation for your Android app on the Google Play Store, keyword strategy, metadata, creatives, and monthly tracking.
Complete ASO coverage for both Google Play and the Apple App Store, our most comprehensive plan for maximum organic growth across all platforms.
Full ASO optimisation for your iOS app on the Apple App Store, keyword field strategy, metadata, creatives, and monthly tracking.
All prices are in USD · Monthly rolling plans · Contact us if you need a custom or one-time ASO audit.
We've optimised apps across all major categories and understand the unique keyword landscape, competition level, and user behaviour in each one.
Get a free ASO audit and discover exactly where your app is losing visibility, and how to fix it.
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