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E-commerce Digital Marketing

Scale Your Store.
Grow Your Revenue.
Dominate Online.

Marketing Graphs is a specialised e-commerce marketing agency for online stores across multiple countries. We drive qualified traffic, convert more visitors into buyers, reduce cart abandonment, and build sustainable revenue growth, across Shopify, WooCommerce, Magento, Amazon, Ebay, and your own D2C store.

D2C & Marketplace Specialists
Proven ROAS Growth
Full-Funnel Revenue Strategy
E-commerce Performance Dashboard
$24.8L
Monthly Revenue · This Month
+186%
Revenue Growth, 8 Months ↑ 186% YoY
MarApr MayJun JulAug SepOct
Revenue by Marketing Channel
Google Shopping & Search
38%
↑ +22%
Meta & Instagram Ads
28%
↑ +34%
Organic SEO
22%
↑ +18%
Email Marketing
12%
↑ +41%
Google Shopping Ads ·
E-commerce SEO ·
Meta & Instagram Ads ·
Amazon & Etsy Optimisation ·
Shopify Marketing ·
Email Automation ·
Conversion Rate Optimisation ·
D2C Brand Building ·
Product Feed Management ·
Influencer Marketing ·
Google Shopping Ads ·
E-commerce SEO ·
Meta & Instagram Ads ·
Amazon & Walmart Optimisation ·
Shopify Marketing ·
Email Automation ·
Conversion Rate Optimisation ·
D2C Brand Building ·
Product Feed Management ·
Influencer Marketing ·
The Problem

Why Most Online Stores
Fail to Scale Beyond $10L/Mo

Having a great product isn't enough. The e-commerce market is hyper-competitive, and most online stores are held back by the same fixable marketing problems that drain budget and suppress growth.

01

High Ad Spend, Low Return on Investment

Running ads without proper audience segmentation, negative keywords, and product feed optimisation burns budget fast. Most stores are running campaigns that generate traffic, but not profitable conversions at a sustainable ROAS.

02

Invisible in Google Product & Organic Search

Without e-commerce SEO, optimised product titles, descriptions, category pages, and schema markup, your products don't appear when buyers are searching to purchase. You miss massive free-traffic revenue every single day.

03

High Cart Abandonment & Low Conversion Rates

The average e-commerce cart abandonment rate is 70%. Without a CRO strategy, abandoned cart emails, retargeting ads, trust badges, checkout optimisation, you are losing 7 out of every 10 customers who were already ready to buy.

04

No Retention Strategy, Always Chasing New Customers

Acquiring a new customer costs 5× more than retaining an existing one. Without email marketing, loyalty programmes, and retargeting, most stores are stuck in a perpetual, expensive cycle of new customer acquisition with poor lifetime value.

E-commerce, Market Reality 2026
Shop on mobile
82%
Compare prices online
76%
Read reviews before buying
91%
Discover via social media
64%
Abandon cart (avg)
70%
$14B
D2C market by 2027
22%
Annual e-commerce growth rate
5×
Higher ROAS with full-funnel strategy
40%
Revenue recoverable via abandoned cart emails
Our Services

Full-Funnel E-commerce Marketing
That Drives Revenue, Not Just Traffic

Every service we offer is built around one goal, growing your store's revenue. From first click to repeat purchase, we manage every stage of your e-commerce marketing funnel.

Service 01

E-commerce SEO

Rank your product and category pages on page 1 of Google for high-intent buying keywords. We optimise product titles, descriptions, URLs, schema markup, and site architecture, combined with a targeted content and link strategy to drive consistent, commission-free organic revenue to your store.

Product Page SEO Category Page SEO Technical SEO Keyword Research
Service 02

Google Shopping & Performance Max

Visually rich product listing ads that put your products directly in front of buyers who are ready to purchase. We manage your product feed, bidding strategy, campaign structure, and Performance Max campaigns, optimised relentlessly for ROAS and revenue, not just clicks.

Google Shopping Performance Max Product Feed Management Smart Bidding
Service 03

Meta & Instagram Shopping Ads

Scroll-stopping product ads on Facebook and Instagram that reach buyers at every funnel stage, from awareness to purchase. We run dynamic product ads, prospecting campaigns, retargeting to abandoned cart visitors, and collection ads, all optimised for purchase conversions and ROAS.

Dynamic Product Ads Catalogue Campaigns Cart Retargeting Instagram Shopping
Service 04

Email Marketing & Cart Abandonment

Recover lost revenue and build customer lifetime value through automated email flows, abandoned cart sequences, post-purchase upsells, browse abandonment triggers, win-back campaigns, and weekly newsletters. Email is the highest-ROI channel for e-commerce, consistently delivering 30–40% of total store revenue.

Abandoned Cart Emails Klaviyo / Mailchimp Post-Purchase Flows Win-Back Sequences
Service 05

Conversion Rate Optimisation (CRO)

Turn more of your existing traffic into paying customers, without spending more on ads. We audit your store's UX, checkout flow, product pages, and trust signals, then systematically test and implement changes that increase your conversion rate and average order value.

Checkout Optimisation A/B Testing Product Page CRO AOV Improvement
Service 06

Amazon, Walmart & Marketplace Marketing

Win the marketplace battle, product listing optimisation, sponsored product ads, A+ content creation, review strategy, and keyword ranking campaigns on Amazon and Walmart. We also manage Meesho, Myntra, and Nykaa listings for fashion and beauty brands.

Amazon PPC Listing Optimisation Walmart Ads A+ Content
Platforms & Tools

We Work With Every
Major E-commerce Platform

Whether you're on Shopify, WooCommerce, or selling on Amazon, we have deep platform expertise to maximise your results on every channel.

Shopify & Shopify Plus

Full marketing stack for Shopify stores, ads, SEO, email, and CRO built around Shopify's ecosystem and analytics.

WooCommerce & WordPress

Performance marketing for WooCommerce stores, technical SEO, product page optimisation, and paid campaigns.

Amazon

Amazon Sponsored Ads, listing optimisation, A+ content, and review strategy to rank and convert on Amazon.

Walmart, Ebay & Etsy

Walmart advertising, listing setup, and visibility campaigns, plus Ebay catalogue management for volume sellers.

Instagram & Facebook Shops

Social commerce setup, catalogue integration, and shopping ad campaigns across Meta's commerce ecosystem.

TikTok Shop & YouTube

Short-form video commerce strategy, TikTok Shop integration, and YouTube Shopping campaigns for discovery-led brands.

Nykaa & Myntra

Beauty and fashion marketplace marketing, listing optimisation, sponsored placements, and brand store management.

D2C Brand Building

Own-website first strategy, reduce marketplace dependency, build brand equity, and maximise direct revenue margins.

Why Marketing Graphs

An E-commerce Agency
Obsessed With Your ROAS

Most agencies report on vanity metrics, impressions, clicks, website visits. We report on what matters for e-commerce: revenue, ROAS, customer acquisition cost, average order value, and customer lifetime value. Every decision we make is driven by these numbers.

Revenue-First Reporting

Every report we send shows exactly how much revenue our campaigns generated, not just traffic. We tie every channel back to actual sales, so you always know your marketing ROI.

Vertical-Specific Expertise

We understand the specific dynamics of fashion, beauty, electronics, home goods, and FMCG e-commerce, the seasonality, margins, and competition levels that shape smart strategy in each category.

Full-Funnel Attribution

We implement proper multi-touch attribution so you know the true contribution of every channel, from first Instagram impression to repeat email purchase, and allocate budget to what actually works.

Profitable Growth, Not Just Scale

We've seen too many stores scale to $50L/month with zero profit because their CAC exceeded their LTV. We optimise for profitable growth, scaling only what maintains or improves your unit economics.

Average Results, E-commerce Clients
4.8×
Average return on ad spend (ROAS) across Google and Meta
↑ ROAS
186%
Average increase in monthly store revenue within 12 months
↑ Revenue
-42%
Average reduction in cart abandonment rate via email flows
↓ Abandon
2.3×
Improvement in conversion rate through CRO programmes
↑ CVR
StyleHaus Fashion, Campaign Performance Live Data
5.4×
ROAS
$340
Avg. CAC
4.2%
Conv. Rate
Channel ROAS Breakdown
Google Shopping6.2× ROAS
Meta Dynamic Ads4.8× ROAS
Email Automation28× ROAS
Organic SEO∞ ROAS
Purchase Funnel Performance
Impressions
284,000 / month
Clicks to Store
14,200 5.0% CTR
Add to Cart
2,840 20% rate
Completed Purchase
597 4.2% CVR
Performance Analytics

Every Rupee Tracked.
Every Channel Accountable.

We implement comprehensive e-commerce tracking, GA4, Google Merchant Centre, Meta Pixel, Klaviyo attribution, and server-side tracking, so you have a complete, accurate picture of revenue performance across every channel.

Our monthly e-commerce performance reports go beyond session counts and click rates, they show you revenue by channel, ROAS by campaign, customer acquisition cost trends, repeat purchase rate, and a prioritised action list for the month ahead.

Revenue Attribution, Know exactly which campaigns, ads, and keywords drove each sale
ROAS by Campaign, Individual ad set and campaign profitability, updated weekly
Customer LTV Tracking, Repeat purchase rate, cohort analysis, and lifetime value trends
How We Work

Our E-commerce Growth
Framework

A proven five-stage framework that systematically identifies growth opportunities and builds a compounding revenue engine for your online store.

01

E-commerce Audit

Deep-dive into your store's analytics, ad accounts, email flows, SEO health, and conversion rate, pinpointing revenue leaks and quick-win opportunities.

02

Revenue Growth Strategy

A channel-by-channel growth plan, with 30, 60, and 90-day milestones, projected ROAS targets, and a clear budget allocation framework.

03

Technical Setup & Tracking

GA4, enhanced e-commerce tracking, Meta Pixel, Google Merchant Centre feed setup, Klaviyo flows, and full attribution configuration.

04

Campaign Launch & Content

Ad campaigns, email automations, SEO optimisation, and CRO implementations launched simultaneously for maximum early momentum.

05

Scale & Compound

Weekly performance reviews, rapid testing cycles, budget scaling toward highest-ROAS channels, and monthly strategy refinements to compound growth.

Client Stories

What E-commerce Store Owners
Say About Working With Us

"
We were spending $3 lacs a month on Meta ads and getting a 1.4× ROAS, basically burning money. Marketing Graphs restructured our entire ad account, set up proper dynamic product ads, launched Google Shopping, and implemented Klaviyo abandoned cart flows. Within 5 months, we went from $18L/month revenue to $58L/month with a 4.9× blended ROAS. The transformation has been extraordinary.
NK
Neha Kapoor
Founder, StyleHaus Fashion, Mumbai
"
Our skincare brand was entirely dependent on Amazon and Nykaa with razor-thin margins. Marketing Graphs helped us build a D2C strategy, a proper Shopify store, Google Ads, SEO content, and an email programme with 44% open rates. Our own website now drives 62% of our revenue at 3× the margin we make on marketplaces. This is the single best business decision we've made.
RP
Riya Patel
Co-founder, PureSkin Naturals, Ahmedabad
FAQs

Frequently Asked Questions
About E-commerce Marketing

What ROAS can we realistically expect from Google Shopping and Meta ads?
+
This varies significantly by product category, average order value, and competition level. For most e-commerce clients, we target and typically achieve 4–6× ROAS on Google Shopping within 3–4 months of optimisation. Meta Ads typically deliver 3–5× ROAS for retargeting and 2–4× for prospecting campaigns. Email marketing consistently delivers the highest ROAS, often 15–30×, because the cost is minimal relative to revenue generated. We present realistic projections during our initial audit, based on your specific category and margins.
Do you work with new stores or only established ones?
+
We work with both, though our approach differs significantly. For new stores, we focus on establishing product-market fit through small-scale paid testing before scaling, building SEO foundations early, and setting up email flows from day one. For established stores ($5L+ monthly revenue), we typically focus on improving ROAS efficiency, reducing CAC, building retention through email, and scaling winning channels. We're honest about timelines, new stores should expect 4–6 months before seeing significant traction.
How do you handle seasonality for e-commerce businesses?
+
Seasonality planning is central to our e-commerce strategy. We build annual marketing calendars around your category's peak periods, Diwali, Christmas, Valentine's Day, Independence Day sales, end-of-season clearances, with pre-peak audience building, creative development, and budget scaling planned months in advance. During slow seasons, we focus on building email lists, improving SEO, and CRO work so you enter peak periods with stronger foundations. We also run off-season promotions strategically to maintain cash flow.
Should we focus on marketplaces or our own D2C website?
+
The optimal strategy for most brands is to use marketplaces for discovery and volume, while building your D2C website for margin and customer ownership. Marketplace customers are Amazon's or Walmart's customers, you can't email them, you can't retarget them, and you pay 15–30% commission on every sale. D2C customers are yours, you own the data, you can build loyalty, and your margins are 2–3× higher. We help brands build a parallel D2C strategy that reduces marketplace dependency over time while maintaining overall revenue growth.
How much does e-commerce marketing cost?
+
Our e-commerce marketing management fees start from $149 per month for focused single-channel management (e.g., Google Shopping only), up to $299+ per month for comprehensive full-funnel management including Google Ads, Meta Ads, email marketing, SEO, and CRO. Ad spend budgets are separate, we typically recommend a minimum of $2,000/month in ad spend for Google Shopping and $1,000/month for Meta to generate statistically meaningful data for optimisation. We provide a free audit and tailored proposal based on your store's specific situation and goals.
Start Growing Your Store

Ready to Scale Your
Online Store Profitably?

Get a free e-commerce marketing audit, we'll analyse your store's performance, ad accounts, email flows, and SEO health, then show you exactly where you're leaving revenue on the table.

Free audit, no commitment
4.8× average ROAS
All platforms covered
Revenue-focused reporting

Turn Your Online Efforts into Real Business Results

We turn online efforts into measurable growth by helping businesses attract customers and convert interest into real opportunities.

We growing brands online through digital marketing and web development solutions.

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